Bob Lauterborn (Marketing Professor)

Bob Lauterborn is a prominent marketing professor known for his contributions to the field of marketing education and practice. He is best recognized for his work on the "4Cs" model, which emphasizes Customer, Cost, Convenience, and Communication as key components of marketing strategies, contrasting with the traditional "4Ps" (Product, Price, Place, Promotion). Lauterborn advocates for a customer-centric approach to marketing, ensuring that businesses prioritize understanding and fulfilling customer needs. His insights have influenced both academic research and practical marketing strategies, making him a respected figure in the realm of marketing studies.