BNI

BNI, or Business Network International, is a global networking organization that helps professionals and entrepreneurs grow their businesses through referrals. Members meet regularly to share leads, connect with potential clients, and support each other’s business goals. Each member represents a specific profession, ensuring that there’s no competition within the group. The idea is that by building relationships and trust, members can refer business to one another, leading to increased sales and success. BNI emphasizes the importance of ‘givers gain’—helping others in return for receiving help in business.