Blue Ocean

Blue Ocean strategy refers to creating new market spaces where competition is minimal or nonexistent, allowing businesses to grow and thrive without battling over existing customers. Instead of competing in crowded markets (red oceans), companies innovate or redefine value in ways that open up fresh opportunities. This approach emphasizes differentiation and value innovation, offering unique products or services that meet unmet needs. By doing so, businesses can achieve profitable growth and long-term success rather than getting caught in price wars or diminishing returns typical of highly competitive markets.