Blue Cross Blue Shield Association (BCBSA)

The Blue Cross Blue Shield Association (BCBSA) is a federation of 36 independent, locally operated health insurance companies across the United States. It provides a national brand and resources for these members, offering coverage options, support, and advocacy. BCBSA does not sell insurance directly to consumers but supports its members in delivering healthcare plans that help individuals and employers access medical services. They also work to improve healthcare quality and affordability nationwide. In essence, BCBSA is a unifying organization that helps coordinate and strengthen the efforts of regional Blue Cross and Blue Shield companies.