Blu-ray Disc Association

The Blu-ray Disc Association (BDA) is an industry group responsible for setting standards for Blu-ray technology, including the formats, features, and compatibility of Blu-ray discs and players. It is made up of major entertainment and technology companies working together to ensure that Blu-ray discs can store high-definition movies, games, and data, and that players from different manufacturers can work seamlessly with these discs. Essentially, the BDA ensures that Blu-ray technology maintains high quality, reliability, and interoperability within the industry.