Blend Theory

Blend Theory suggests that when people evaluate a combination of ideas, images, or concepts—like in branding or psychology—they unconsciously merge elements from each into a new, integrated mental impression. This mental "blend" combines features such as symbolism, emotions, or associations from the original ideas, creating a unique perception or understanding of the combined entity. The theory helps explain how complex perceptions are formed and why certain combinations evoke specific responses, highlighting the dynamic way our minds integrate multiple concepts into a cohesive whole.