Bitzer's Rhetorical Situation

Bitzer's Rhetorical Situation refers to the context that prompts someone to communicate. It involves three key elements: the exigence (a pressing issue or problem that needs addressing), the audience (the people who can respond or be influenced), and the constraints (factors like beliefs, values, or circumstances that shape how the message is received). Recognizing these helps speakers or writers craft effective messages tailored to the situation, aiming to resolve the issue or shape understanding. It’s a way of understanding why communication happens and how it can be most impactful.