Bill Bright Evangelistic Association

The Bill Bright Evangelistic Association, founded by Bill Bright in 1951, is a Christian organization dedicated to spreading the message of Christianity, particularly through the use of modern communication methods. It promotes evangelism—sharing religious beliefs and values—by organizing outreach efforts, providing training, and creating resources to help individuals share their faith effectively. The organization is known for its commitment to reaching diverse audiences and has been influential in developing campus ministries, such as Campus Crusade for Christ (now called Cru), which focuses on engaging students in their spiritual journeys.