Bigend

Bigend is a fictional, powerful entity representing a global advertising and marketing corporation in William Gibson's novels. As an influential organization, Bigend operates behind the scenes, shaping culture and consumer behavior through strategic branding, data analysis, and media influence. Its role highlights themes of corporate control, technology, and the interconnectedness of modern society. Essentially, Bigend symbolizes how large corporations can exert subtle yet significant influence over cultural trends and individual choices in a highly connected world.