Big Data in Design

Big Data in design refers to the use of large and complex sets of information to inform and improve design decisions. By analyzing vast amounts of data—such as user behavior, preferences, or usage patterns—designers can create more effective, user-centered products and interfaces. It allows for insights into what works best and helps predict future trends, leading to designs that are tailored, efficient, and aligned with real-world needs. Essentially, Big Data provides a data-driven foundation to enhance creativity and functionality in the design process.