Big Daddy Ed Roth

Big Daddy Ed Roth was a pioneering artist and entrepreneur in American custom car culture, especially known for his innovative hot rod and monster truck designs in the 1950s and 1960s. He created striking, whimsical images and characters like Rat Fink, which became iconic symbols of rebellious, countercultural automotive art. Roth's work combined bold graphics, humor, and a DIY spirit, influencing the look of custom car enthusiasts and pop culture. His innovations helped shape the visual style of hot rod communities and inspired future generations of artists and designers in automotive and graphic arts.