bidding strategy

A bidding strategy is a plan used in advertising or auctions to decide how much to offer for something, with the goal of getting the best value or results. It involves setting rules for how much to bid based on factors like audience, time, and competition. Effective strategies balance cost and effectiveness, aiming to maximize benefits—such as clicks or sales—without overspending. Adjusting bids according to performance data helps improve overall outcomes, ensuring resources are used efficiently while achieving target objectives.