bidder psychology

Bidder psychology refers to the mental processes and emotions that influence how individuals approach bidding in auctions. Factors like fear of missing out, desire for winning, risk assessment, and valuation of the item shape their decisions. Bidders may become more aggressive if they feel the competition is strong or might hold back to avoid overpaying. Understanding these psychological cues helps explain why bidding can escalate quickly or why some participants bid strategically to manage their emotional responses. Recognizing these tendencies can improve bidding strategies and lead to more informed, confident decisions.