Bibb Latane

Bibb Latané is a social psychologist known for his research on how people behave in groups. He studied phenomena such as the "bystander effect," where individuals are less likely to help someone in need if others are present, and "social impact theory," which explains how people's actions are influenced by the size and strength of the group. His work helps us understand how group dynamics affect individual behavior, shedding light on why people sometimes act differently when in groups versus alone.