BFHI (Baby-Friendly Hospital Initiative)

The Baby-Friendly Hospital Initiative (BFHI) is a global program that encourages hospitals to support new mothers in breastfeeding their babies. It promotes practices like helping mothers start breastfeeding early, providing rooming-in (keeping mother and baby together), and offering education about breastfeeding benefits. The goal is to improve infant health by ensuring babies get optimal nutrition and establish strong mother-baby bonds. Hospitals that meet specific standards earn the “Baby-Friendly” designation, demonstrating their commitment to promoting and supporting breastfeeding as part of quality newborn care.