Better Cotton Initiative

The Better Cotton Initiative (BCI) is a global program that promotes more sustainable cotton farming. It encourages farmers to use better practices that save water, reduce the use of harmful chemicals, protect the environment, and improve workers’ conditions. BCI provides training and resources to help farmers grow cotton more responsibly, aiming for a balance between economic viability and environmental health. The goal is to produce higher-quality cotton in a way that benefits farmers, communities, and the planet, making sustainable cotton accessible to brands and consumers around the world.