Betriebswirtschaftslehre

Betriebswirtschaftslehre (BWL), or Business Administration, is the study of how companies are managed and operated efficiently. It involves analyzing ways to plan, organize, lead, and control resources such as money, personnel, and materials to achieve business goals. BWL covers areas like accounting, marketing, human resources, and production, providing frameworks to make informed decisions, improve profits, and ensure long-term sustainability. Essentially, it equips managers with the skills and knowledge needed to run a business effectively and adapt to changing market conditions.