Best Alternative to a Negotiated Agreement (BATNA)

A Best Alternative to a Negotiated Agreement (BATNA) is the most favorable alternative option or course of action you can pursue if negotiations don't result in an agreement. It serves as a benchmark to assess whether a proposed deal is better than walking away. Knowing your BATNA provides confidence and leverage, helping you make informed decisions during negotiations. Essentially, it’s your backup plan, ensuring you don’t accept unfavorable terms or settle for less than what you could achieve elsewhere.