Berry (Leonard L. Berry)

Leonard L. Berry is a renowned marketing scholar known for his work on service quality and customer satisfaction. He has significantly contributed to understanding how companies can deliver exceptional service by focusing on customer needs, organizational culture, and employee engagement. Berry's research emphasizes that strong service brands create loyal customers through consistent, personalized experiences. His insights help businesses improve their service strategies, foster customer trust, and build long-term success by prioritizing quality and relationship management.