Bernays, Edward

Edward Bernays was an influential figure in public relations and marketing in the early to mid-20th century. Often called the "father of public relations," he applied psychological and sociological principles to influence public opinion and behavior. Bernays believed that information could be used to shape perceptions, and he pioneered techniques such as media campaigns and celebrity endorsements. His work on campaigns, like promoting smoking among women as an act of liberation, demonstrated how strategic communication could impact society, both positively and negatively. Bernays emphasized the power of communication in shaping culture and public attitudes.