Behavioural Public Policy

Behavioural Public Policy uses insights from psychology and social sciences to design policies that nudge people toward better decisions. Instead of relying solely on rules or incentives, it considers how individuals’ cognitive biases and emotional factors influence behavior. By understanding these patterns, policymakers craft interventions—like changing how options are presented or making default choices—that gently guide individuals toward healthier, more socially beneficial, or more environmentally friendly actions, ultimately improving societal outcomes without restricting freedom of choice.