behavioural insights teams

Behavioural Insights Teams are specialized groups that use research on human behavior to improve government policies and public programs. They analyze how people make decisions and identify ways to encourage positive actions—like saving energy, reducing waste, or increasing participation—by designing better strategies and communication. Instead of relying solely on traditional rules or incentives, they apply psychological and behavioral science principles to gently guide choices, making policies more effective and efficient. These teams aim to help governments better understand and influence public behavior for social good.