Behavioural Insights

Behavioural insights refer to understanding how people think, feel, and make decisions in real-life situations. Instead of assuming everyone acts logically, behavioural science studies the psychological factors that influence choices, such as habits, biases, and social influences. By applying these insights, policymakers and organizations can design better strategies—like nudges—that gently guide individuals toward healthier, more beneficial behaviors without restricting freedom. Essentially, it’s about understanding human nature to encourage positive change more effectively.