Behavioural Economics Society

The Behavioural Economics Society is an organization dedicated to studying how psychological factors influence people's economic decisions. Unlike traditional economics, which assumes people always act rationally, behavioural economics explores why we often behave differently due to biases, emotions, and social influences. The society promotes research, discussion, and understanding of these human quirks to improve economic policy, business strategies, and individual decision-making. Its goal is to bridge the gap between economic models and actual human behavior, making economic insights more accurate and applicable to real-world situations.