Behaviour Change Wheel

The Behaviour Change Wheel is a framework designed to help understand and improve people's behaviors. It identifies key factors that influence actions, such as motivation, capability, and opportunity. By analyzing these, it guides the development of targeted strategies—like education, incentives, or environmental changes—to encourage positive behavior change. Essentially, it serves as a structured tool for designing effective interventions across health, social, and organizational settings, ensuring efforts address the root causes of behavior rather than just the symptoms.