Behavioral Transport Research

Behavioral Transport Research studies how people make decisions and behave when using transportation options like driving, walking, cycling, or public transit. It explores factors influencing choices, such as attitudes, habits, environmental concerns, safety perceptions, and social influences. The goal is to understand these behaviors to develop strategies, policies, and technologies that encourage safer, more sustainable, and efficient travel habits. By understanding human behavior, this research helps create transportation systems that better meet people's needs and reduce issues like traffic congestion and pollution.