Behavioral Transport Planning

Behavioral Transport Planning is a field that studies how individuals make travel decisions based on their preferences, habits, and social factors. It uses insights from psychology and sociology to understand why people choose certain modes of transportation, travel at specific times, or prefer particular routes. This understanding helps urban planners design transportation systems that align with actual user behaviors, encouraging more sustainable, efficient, and convenient travel options. Essentially, it combines human behavior insights with planning strategies to create transportation networks that better serve community needs while promoting positive travel choices.