Behavioral Social Science

Behavioral Social Science studies how individuals’ thoughts, feelings, and actions are influenced by social factors such as culture, relationships, and environments. It combines insights from psychology, sociology, and economics to understand why people behave the way they do in social settings. This field helps explain patterns in behavior, decision-making, and social interactions, aiming to improve societal well-being by applying these insights to areas like public policy, marketing, and education. Essentially, it explores the complex interplay between individual choices and social influences to better understand human behavior.