behavioral science institutions

Behavioral science institutions are organizations dedicated to studying how people think, feel, and behave, often to improve decision-making, policies, or practices. They use research from psychology, economics, and neuroscience to understand human behavior in real-world contexts. These institutions develop insights and tools—like experiments or behavioral interventions—to help governments, companies, and communities encourage better choices, such as healthier habits or financial decisions. Essentially, they bridge scientific knowledge and practical application, aiming to create solutions that align with how humans actually behave, rather than assuming everyone acts purely rationally.