behavioral nudge

A behavioral nudge is a subtle change in how choices are presented that encourages people to make certain decisions without restricting their freedom. It leverages insights from psychology and economics to influence behavior gently—like placing healthier foods at eye level to promote better eating or automatically enrolling employees in retirement plans with the option to opt out. Nudges work by shaping the environment or context in which decisions are made, guiding individuals toward beneficial behaviors while still allowing freedom of choice.