Behavioral Model of Voting

The Behavioral Model of Voting explains how people decide whom to vote for based on their personal experiences, social environment, and daily lives. Instead of focusing solely on political issues or campaigns, it looks at voters’ habits, backgrounds, and what matters most to them—like economic well-being, safety, or community values. This model suggests that voters are influenced by their own situation and what they observe around them, making voting a reflection of their needs and perceptions rather than just political messages. It highlights the importance of understanding voters' real-life experiences in shaping election choices.