Behavioral Insights Team (BIT)

The Behavioral Insights Team (BIT) is a organization that applies research from psychology and behavioral economics to help governments and organizations design policies and programs that encourage better decision-making. Instead of relying solely on traditional methods, BIT uses scientific insights into human behavior to create strategies that nudge people toward healthier, more responsible choices, such as saving money or adhering to regulations. By understanding how people think and act, BIT aims to improve public services and policies in an effective, ethical, and cost-efficient way.