Behavioral Discounts

Behavioral discounts are price reductions offered to customers based on their actions or behaviors, rather than traditional factors like purchase amount or loyalty. For example, a business might give discounts to customers who sign up for a newsletter, refer friends, or participate in specific activities. These discounts are used as incentives to encourage desired behaviors, increase engagement, or foster loyalty. Essentially, they reward customers for behaviors that benefit the company, helping shape future interactions and deepen the customer relationship.