Behavioral Demand Response

Behavioral Demand Response refers to strategies that encourage people to adjust their electricity use during peak times, typically through incentives or social influences. Instead of installing new equipment, consumers are motivated to shift when they use energy, such as running appliances later or earlier, to help balance the power grid. This approach leverages understanding of human behavior, preferences, and incentives to promote energy efficiency, reduce strain on the grid, and lower costs. It relies on education, feedback, and motivation to influence consumers' choices, making energy management more sustainable and responsive to system needs.