Behavioral Decision Research

Behavioral Decision Research is a field that studies how people make choices and judgments, often revealing that human decision-making doesn't always follow logical or rational patterns. It investigates the psychological, emotional, and social factors that influence our decisions, highlighting biases and heuristics (mental shortcuts) that can lead to errors or inconsistencies. By understanding these tendencies, researchers aim to improve decision-making processes in areas like economics, health, and policy, helping people and organizations make better, more informed choices.