Behavioral Change Wheel

The Behavioral Change Wheel is a framework that helps understand and promote changes in people’s behaviors. It highlights that behavior is influenced by three main factors: the ability to perform the behavior, the opportunity to do so, and the motivation to act. By examining these areas, professionals can identify the best strategies—such as education, environmental adjustments, or incentives—to encourage positive change. Essentially, it provides a structured way to design effective interventions for encouraging healthier, safer, or more sustainable behaviors in various settings.