Behavioral Change Communication

Behavioral Change Communication (BCC) refers to strategies and approaches designed to influence people’s attitudes and behaviors towards positive changes in their lives. It encompasses the use of various communication methods—like media campaigns, community discussions, and educational programs—to provide information, raise awareness, and motivate individuals to adopt healthier or more beneficial practices. BCC focuses on understanding the target audience's needs, beliefs, and cultural context, enabling the creation of tailored messages that resonate with them and facilitate lasting change, whether in health, environment, or social behavior.