behavioral antitrust

Behavioral antitrust focuses on how companies behave in the marketplace, particularly their practices, strategies, and interactions that may harm competition or consumers. Instead of only examining mergers or market share, regulators analyze actions like price-fixing, exclusive deals, or abuse of dominant position to ensure fair competition. The goal is to prevent companies from engaging in practices that could stifle innovation, limit choices, or inflate prices, preserving a healthy and competitive economic environment. It emphasizes monitoring ongoing conduct, not just market structure, to promote fair business practices and protect consumer interests.