
Behavior change psychology
Behavior change psychology explores how individuals modify their actions, understanding the mental and emotional processes involved. It examines factors like motivation, habits, beliefs, and environmental influences that impact behavior. By identifying what prompts or hinders change, psychologists develop strategies to help people adopt healthier or more productive habits. The goal is to facilitate lasting change through techniques such as goal-setting, reinforcement, and addressing obstacles, making it easier for individuals to make choices aligned with their desired outcomes.