Beef Checkoff Program

The Beef Checkoff Program is a marketing and research initiative funded by a small portion of each beef sale in the U.S., collected through beef producers and industry organizations. Its goal is to promote beef consumption, support sustainable practices, and enhance the industry’s image. Funds are used for advertising campaigns, educational efforts, and research to improve beef quality and safety. The program aims to benefit producers by increasing demand for beef, ultimately helping them grow their businesses and support the overall industry.