Becker's Technology Adoption Framework

Becker's Technology Adoption Framework describes how individuals and organizations decide to adopt new technologies. It emphasizes that adoption is a process influenced by factors like perceived usefulness, ease of use, social influence, and personal attitudes. The model outlines stages such as awareness, interest, evaluation, trial, and full adoption, highlighting that each person or organization moves through these steps at their own pace. Understanding this process helps developers and marketers facilitate smoother adoption by addressing concerns and providing support tailored to each stage.