Beatlemania

Beatlemania refers to the intense fan frenzy and cultural phenomenon generated by The Beatles during the 1960s. As their popularity soared globally, millions of fans—especially young people—became passionately devoted, often reacting with hysteria at concerts, exhibitions, and in media. The phenomenon captured the excitement of the British Invasion and marked a significant cultural shift, influencing music, fashion, and youth identity. Beatlemania acknowledged not only the band's musical influence but also the unprecedented emotional attachment and media coverage they inspired, making it a defining moment in pop culture history.