beacons technology

Beacons are small wireless devices that transmit signals to nearby smartphones or tablets using Bluetooth technology. When a device comes within range, the beacon sends relevant information or notifications, such as offers, directions, or product details, tailored to the user’s location. They are commonly used in retail stores, museums, airports, and other public spaces to enhance navigation, engagement, and personalized experiences. Beacons operate quietly in the background, enabling nearby digital interactions without requiring an internet connection, making them a powerful tool for location-based marketing and information delivery.