Beacon

A beacon is a small device that transmits signals wirelessly to nearby devices, such as smartphones. It uses Bluetooth technology to send information like location or special offers when someone is nearby. Businesses often use beacons to enhance customer experience, for example, by sending personalized notifications or discounts. Beacons do not track your device constantly; they only communicate when you are close, helping create targeted, context-aware interactions. They are a helpful tool for location-based services, improving engagement without the need for manual input.