BCG TURN

BCG TURN is a strategic management tool developed by Boston Consulting Group to help companies assess their current business portfolio and plan future actions. It categorizes business units based on market growth and market share into four groups: Stars, which have high growth and share; Cash Cows, with low growth but high share; Question Marks, high growth but low share; and Dogs, low growth and share. BCG TURN helps companies decide where to invest, divest, or develop, ensuring resources are allocated efficiently to maximize growth and profitability over time.