BCG Matrix (Boston Consulting Group Matrix)

The BCG Matrix is a strategic tool that helps businesses analyze their product or business units based on market growth and market share. It classifies them into four categories: Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), and Dogs (low growth, low share). This helps companies decide where to invest, develop, or divest resources, ensuring optimal allocation for growth and profitability. Essentially, it visualizes a company's portfolio to guide strategic decisions.