BBC Scotland's Purpose

BBC Scotland’s purpose is to provide informative, engaging, and diverse programming that reflects Scottish culture, issues, and perspectives. As part of the BBC, it aims to serve the Scottish public by delivering news, entertainment, and educational content that informs and connects communities. It supports the public interest by promoting understanding, showcasing local talent, and fostering a sense of national identity, all while adhering to high journalistic and broadcasting standards. Ultimately, BBC Scotland seeks to inform, entertain, and represent Scotland’s unique voice within the broader UK and international landscape.