BBB (Better Business Bureau)

The Better Business Bureau (BBB) is a nonprofit organization that helps consumers find trustworthy businesses and nonprofits. It provides ratings and reviews based on factors like customer complaints, transparency, and business ethics. The BBB also mediates disputes between consumers and businesses to promote fair resolutions. Businesses earn accreditation by meeting BBB standards, which include honest advertising, transparent practices, and responsive customer service. Overall, the BBB serves as a resource for building trust and ensuring accountability in the marketplace.