BBB

BBB, or Better Business Bureau, is an organization that helps consumers find trustworthy businesses and charities. It sets standards for ethical practices, investigates complaints, and awards accreditation to businesses that meet its criteria. The BBB also provides reviews and ratings based on customer feedback, helping people make informed choices. Its goal is to promote honest and transparent commerce, fostering confidence between consumers and businesses. While it doesn’t handle legal disputes, the BBB acts as a mediator and resource for resolving issues and encouraging ethical behavior in the marketplace.