Baudrillard, Jean

Jean Baudrillard was a French philosopher known for his ideas on media, culture, and technology. He argued that in modern society, symbols and images—not actual reality—shape our perceptions. Through mass media and consumer culture, we experience “simulacra,” or copies of copies, which become more real to us than real life itself. This leads to a world where authenticity fades, and simulations dominate our understanding. Baudrillard’s work encourages us to question what we accept as real, highlighting how media and technology influence our perception of truth and reality.